MAXX MARKETING OUTSIDE THE BOX

 It's easy to get hypnotized by mass media when you are on the internet or you are watching TV. We are constantly bombarded by advertisements day in and day out working hard to get our attention and to by their stuff. STORY OUTLINE Advertising to everyone vs advertising to people in your market

 What motovates us to take interest in certain things?

USER I live in Tyler, Texas. Highway 31 know as Front Street is the East / West division of the city where the population are divided by people living on the North side of the city and those who reside on the South side of the city. I need to know the racial and economic demographic difference between these two sides of the city are. ASSISTANT Demographic Differences Between North and South Tyler, Texas While I don't have access to the most current demographic data specifically divided by Highway 31/Front Street, I can provide some general information about the historical and documented demographic patterns in Tyler, Texas. General Demographic Patterns Tyler has historically displayed demographic differences between its northern and southern sections: North Tyler Traditionally has had a higher concentration of Black/African American residents Generally lower median household incomes Older housing stock Higher poverty rates South Tyler Predominantly White population Higher median ho...

 In the age of multimedia, marketing is taking on a different prespective.  The book Gurilla Marketing uncovered ideas that selling products and services could be more affordable. The idea is based around focusing DIY advertising methods and targeting markets unique to the advertiser. Most people visualize advertising from the expesive print and tv advertising.  These methods of advertising target large swaths of the population with the hope of finding customers in expersive advertising blitzes